THE UNITE GROUP PLC Annual Report and Accounts 2024 05 Challenge the Ordinary Lead with Heart Unite as One Stay on Point Strategic objectives: focusing on customers, our people and shareholders. Great Place to Invest Returns The strength and consistency of our financial performance is a key driver of returns for our investors, helping to sustainabily grow value. University alignment A portfolio aligned to the strongest universities with the best prospects for student recruitment and the ability to support sustainable rental growth. Capital discipline Focus on maintaining a strong balance sheet through disciplined capital allocation. Guided by our values Great Place to Work Belonging Building togetherness around our culture boosts engagement and performance of our teams, as well as higher customer care. Growth With everyone clear on their performance and aligned to clear goals and with the right support, we can grow together. Impact Focusing on making a difference by staying curious, flexible and true to our values, we can make a positive mark on the future. Great Place to Live Net Promoter Score Consistent performance will come from high levels of student and university satisfaction and advocacy. High occupancy Activity driving preference for our brand and buildings across all years of study will help us to consistently outperform the competition. Partnership Positive customer sentiment builds university partner trust, laying the foundations for the joint ventures that support our long-term growth.