75 74 70 Link to remuneration Bonus. Measure Independent, anonymous surveys are undertaken by an external provider among our employees to gain regular and insightful feedback on how they feel and how we can improve. 2025 performance Employee engagement for 2025 was 75, a 1-point improvement on 2024. This score highlights the progress we’ve made by launching our new values and embedding them across the business – our culture in action. Future priorities Embedding our values into the way we hire, celebrating our new Academy platform, and amplifying our employee networks – ensuring the voices of our people continue to be heard. Operational KPIs 5 1 40 37 32 Safety (number of accidents) 5 Link to remuneration Taken into consideration. Measure The number of RIDDOR reportable accidents in operations each year, acting as an indicator of health and safety management. 2025 performance There were five operational RIDDOR-reportable incidents during the period, equating to an accident frequency rate of 0.13. Slips and trips remained the predominant cause. Future priorities Further strengthen safety culture through improved competency, clearer accountability, and increased workforce empowerment to proactively identify, report, and control workplace hazards, with a specific focus on preventing slips and trips. Employee engagement 75 Higher Education trust NPS +40 Link to remuneration Bonus. Measure The Higher Education (HE) NPS provides a measure of how we have met the needs of our HE partners and their perception of Unite Students. 2025 performance The 3-point increase this year is another great build on our 2024 performance and is a record score for us. Universities consistently highlighted the strength of their relationships with local teams and the importance of strong student wellbeing support. Future priorities Continue to build our reputation within the HE community with research and thought leadership. Continue to develop and strengthen our partnerships with universities. 49 50 42 Link to remuneration Bonus. Measure Customer Net Promoter Score (NPS) provides a customer experience measure, based on an annual check-in survey. 2025 performance A score of +49 is just one point below our all-time high for student arrivals, reinforcing the success of our summer turnaround and the impact of our CARE customer service principles. Future priorities Focus on resident experience, including after the six-week welcome programme and in real time for critical interactions like maintenance requests, which are proven drivers of satisfaction. Customer satisfaction +49 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 5 THE UNITE GROUP PLC Annual Report and Accounts 2025 15
Home for Success: Unite Students Annual Report 2025 Page 16 Page 18