The Board recognises that acting fairly in the interests of all shareholders increases investor confidence, reduces our cost of capital and ensures good governance. This also supports the ability of the business to invest and grow through access to capital when it is required. The Board reviews our Net Promoter Score from our student surveys which help the Board understand where to invest in our customer offer, to ensure we deliver value- for-money and a Great Place to Live. The Board recognises the importance of our people and the role they play in delivering our success. They receive regular feedback to understand the issues that matter most to our teams and take that into account in Board-level decision-making. Employees Investors Customers Our Annual General Meeting provides an opportunity for all shareholders to have their say. We engage regularly with investors throughout the year and the Chair of the Board engages with shareholders on governance matters. We engaged with investors ahead of our offer for Empiric Student Property plc to explain the opportunity to grow in the returning student segment. Regular employee engagement surveys – highest engagement score of 75 during the year – page 15. Unite Live sessions held with our senior leadership team – page 10. Regular feedback through our Non-Executive Director for Employee Engagement, Angela Jain, who attends Culture Matters, our employee engagement forum – page 84. Rolling programme of city visits where Board members visit operational properties and development sites in selected cities. Regular customer surveys – increased engagement score of +49. You can read more – page 15. Oversight of our wellbeing offering to customers, providing a 24/7 student helpline and digital therapy services. Supported the upgrade of 10 buildings, including bedrooms and kitchens. Board oversight and engagement Board oversight and engagement Board oversight and engagement THE UNITE GROUP PLC Annual Report and Accounts 2025 91

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