Manage BUSINESS MODEL How we do it We are differentiated by our operating platform, long-standing university partnerships, our development expertise and our values. Best-in-class operating platform We provide a ‘Home for Success’ for the students who live with us, where they can make the most of their time at university. Our best-in-class welfare support and operational teams are dedicated to delivering on this promise. We drive superior rental growth and improve the environmental performance of our buildings through targeted refurbishments, which enhance the customer experience and support our value-for- money proposition. We have a range of refurbishment options available, which are tailored for each property according to the needs of the relevant customer segment and demand levels within each city. Improve We partner with leading UK universities through nomination agreements. Partnerships enable us to support universities in delivering their accommodation guarantee to first year and international students and provide a significant level of income visibility each year. We are exploring further strategic partnership opportunities for on-campus development or stock transfer. Partner Provide We manage two co-investment vehicles, the Unite UK Student Accommodation Fund (USAF) and the London Student Accommodation Joint Venture (LSAV), which provide recurring fee income and access to additional capital. We adopt a consistent sales and operating model across our entire portfolio, regardless of fund ownership. Our joint ventures with Newcastle University and Manchester Metropolitan University will add to our assets under management as they are delivered from 2028. THE UNITE GROUP PLC Annual Report and Accounts 2025 08 STRATEGIC REPORT