THE UNITE GROUP PLC | Sustainability Report 2025 25 Evolve our culture Creating a values-led culture shaped by our people, where every voice matters and belonging isn’t just something we strive for, but it’s who we are. We’re proud of the progress we’ve made in amplifying employee voice. Over the past two years, our employee engagement score has risen, reflecting a growing sense of connection and belonging. Around 480 colleagues are actively involved in one or more of our five employee networks, showing the strength of our communities and our shared appetite to shape our culture together. Every network now benefits from executive sponsorship, ensuring senior leaders are actively listening, supporting and championing each network. Following our Culture Audit in 2024, we shaped a new set of values, created with our people and reflecting who we are, what we celebrate, and where we want to grow. In 2025, we launched these and rolled them out via three missions: • Mission 1 sparked curiosity and excitement, building awareness across the business. • Mission 2 deepened our understanding of what our values mean and how we can live them everyday. • Mission 3 is now embedding our values through ongoing initiatives and recognition, such as our annual Stars Awards. Our colleagues Case study: Bringing new values to life To help bring our values to life we launched the Goldilocks Model, a simple way to show what’s ‘not enough’, ‘just right’ and ‘too much’. Jordan Lewis, Cardiff General Manager, said “The Cardiff team delivered a creative and engaging interpretation of the Goldilocks message, capturing the team’s attention and sparking genuine engagement. Through laughter and shared enjoyment, the message resonated far more effectively than a traditional video or slide deck, ensuring everyone clearly understood the purpose and intent behind the model.’ Values cupcakes in Manchester. INTRODUCTION YOUNG PEOPLE COMMUNITIES OUR COLLEAGUES THE ENVIRONMENT APPENDICES LOOKING FORWARD